Feel My Money       TD Ameritrade       Razorfish Healthworld       Rachael Ray       Affinitive       Ogilvy & Mather       Performance CME       DIME, Inc.       Skymall.com   Client: SkyMall, Inc. Project: First Generation E-commerce Website SkyMall.comis the first forray into e-commerce of SkyMall, Inc. who's in-flight catalogs reach more than a million airline passengers daily. Ths design was launched in early 2000 as part of the first wave of e-commerce sites that would soon flood the internet and surpass their brick and mortar retail competition. Design Challenge: Bringing the breadth and depth of the skymall catalogue to a website was a daunting task at the time of this initiative. There were numerous interface challenges including establishing an intuitive taxonomy of product categories and sellers. Skymall.com's current design does not reflect my work. Please click the link below to see a larger view of my work pictured at left.   View Multiple Screens in Larger Format